1st annual Susan D. Tanzman Inspiration Award – Betsy Geiser, vice president of Uniglobe Travel Center, for her passion and inspiration to encourage everyone to get involved, to stand up for what they believe in, and to do what’s best for the entire industry and not just for one. Tanzman, who passed away last fall, was a long-time member of Ensemble and had served on its board of directors. The award was presented by Ensemble Co-President Libbie Rice and Senior Director of Air and Travel Solutions Brian Chapin, CTC, CTIE, who was recently elected to the ASTA Board of Directors.
As you embark on your new agency, or are looking to grow your existing agency, you will wonder what every other small business does when it comes to marketing; “Where do I start?”
Well, there are some basics, like deciding on your business name and the demographic you want to sell to. But then there are some actionable steps you should take to build your brand, because a strong brand means strong client relationships. This first step is creating a logo for your agency.
1. If you don’t care about the company you keep.
Uniglobe Travel Center (UTC) goes through a vetting process for each and every travel agent we accept. It is important to our organization, and our existing UTC Agents, to be associated with travel professionals who are committed to the highest level of professionalism and ethical standards. We believe in having the right people, who are passionate about the travel industry, and who are committed to being productive agents that contribute to our community as a whole.
Here at UNIGLOBE Travel Center I’ve spoken with thousands of experienced travel agents, as well as potential agents looking to get into the travel industry. Regardless of their experience level, a common theme is that almost all are a bit overwhelmed with the amount of information and number of hosts out there. To help you navigate your way through the overload of information, here are the five most important nuggets of information that I share with agents on their search for the perfect host agency.
Betsy’s travel career began in 1999 when she joined UNIGLOBE Travel USA as Franchise Sales Coordinator and Contract Administrator. Since then, she has also worked in Industry Relations and Home-Based Agency Sales. In 2009, Betsy became Vice President of UNIGLOBE Travel Center, the home-based agency division of UNIGLOBE Travel USA. She oversees all aspects of the hosting program and new agent recruitment. Betsy is the Vice President of the Professional Association of Travel hosts (PATH) and the President of her local ASTA Chapter.